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Discover San Francisco - The City by the Bay

Explore San Francisco's iconic landmarks, vibrant neighborhoods, and world-class dining. Plan your perfect Bay Area adventure with expert itineraries.

Plan My Trip Here

Few cities capture the imagination quite like San Francisco. This compact city of 49 square miles packs more personality per block than places ten times its size, where every turn reveals a new vista, a vibrant neighborhood, or a culinary delight. From the shimmering span of the Golden Gate Bridge to the historic clatter of cable cars climbing impossibly steep hills, the city is a living postcard that beckons first-time West Coast visitors, food lovers, and architecture admirers alike.

It’s a place where history and innovation coexist, where Victorian homes glow in technicolor alongside groundbreaking tech hubs, and where the scent of sourdough bread mingles with aromatic spices from Chinatown. San Francisco invites you to explore its distinctive character, whether you’re watching sea lions sunbathe at a historic wharf, delving into the storied past of a former maximum-security prison, or simply soaking in the unparalleled bay views that greet you around every corner. It’s a city that promises a treasure trove of unforgettable memories with every visit.

Seasonal Weather Guide

Plan your perfect getaway with our detailed seasonal forecast.

Winter
Highs 55-60°F / Lows 45-50°F
Winter in San Francisco is typically mild but wet, with cooler temperatures and a higher chance of rain. Despite the rain, sunny days can still occur, offering crisp views.
Spring
Highs 60-65°F / Lows 48-52°F
Spring brings gradually warmer temperatures and less rain, making it a pleasant time to visit. Mornings can still be cool and foggy, often clearing to sunny afternoons.
Summer
Highs 65-70°F / Lows 52-55°F
San Francisco summers are famously cool and foggy, especially in the mornings and evenings due to the marine layer. It's often referred to as 'Fogust,' so pack layers even in July.
Fall
Highs 68-75°F / Lows 50-58°F
Fall is often considered the sunniest and warmest season, with less fog and clearer days, especially in September and October. Rainfall starts to increase towards late November.

San Francisco’s Soul: A Tapestry of Neighborhoods and Flavors

San Francisco’s identity is inextricably woven into its diverse neighborhoods, each a distinct world waiting to be explored. Wander the winding cobblestone streets of North Beach, San Francisco’s Little Italy, echoing with the literary ghosts of Beat poets. Immerse yourself in the vibrant outdoor galleries of the Mission District, where Balmy Alley and Clarion Alley explode with colorful murals telling stories of community and history. Or step back in time in Haight-Ashbury, the legendary birthplace of the 1960s counterculture, where Victorian homes still radiate bohemian charm. This isn’t just a city; it’s a collection of small towns, each offering its own unique narrative and atmosphere, often within a mosaic of microclimates that keep things fresh and intriguing.

This rich cultural mosaic extends to a world-class food scene that delights every palate and budget. From the famed sourdough bread bowls at Boudin Bakery on Fisherman’s Wharf to the savory delights of dim sum in Chinatown, culinary adventures await around every corner. Grab an authentic Mission burrito from La Taqueria, or indulge in Michelin-starred innovations at acclaimed restaurants like State Bird Provisions. Beyond the plate, the city boasts premier cultural institutions like SFMOMA, the California Academy of Sciences, and the Exploratorium, solidifying its status as a vibrant hub of art, science, and gastronomy that offers endless discovery.

Things to Do

Unforgettable experiences await you.

Outdoor Adventure

Walk or Bike the Golden Gate Bridge

Experience San Francisco's most iconic landmark by walking or biking across its span. Enjoy breathtaking panoramic views of the bay, Alcatraz, and the city skyline from this engineering marvel.

History

Explore Alcatraz Island

Step back in time on this legendary former federal penitentiary island, once home to notorious criminals. The immersive audio tour, narrated by former inmates and guards, brings its compelling history to life.

Cultural

Discover Mission District Murals

Wander through Balmy Alley and Clarion Alley in the vibrant Mission District to admire stunning and politically charged street art. These colorful murals tell stories of local culture, history, and social justice.

Nature

Visit the California Academy of Sciences

Immerse yourself in a world-class institution housing an aquarium, planetarium, rainforest, and natural history museum under one living roof. It's an ecological marvel with diverse exhibits for all ages.

The Icons You’ll Want to See

Golden Gate Bridge — San Francisco’s iconic 1.7-mile Art Deco suspension bridge, painted in International Orange. Walk or bike across for breathtaking views of the bay, Alcatraz, and the city skyline. Best photo opportunities are from Battery Spencer in the Marin Headlands or Fort Point beneath the south tower. Allow at least an hour to walk part of the span, or several hours for a full walk or bike ride.

Alcatraz Island — Explore this legendary former federal penitentiary, once home to notorious criminals like Al Capone. The compelling audio tour, narrated by former guards and inmates, vividly brings the cell blocks to life. Book tickets at least two weeks in advance, as ferries from Pier 33 sell out rapidly. Plan for a 2-3 hour visit, including ferry time.

Cable Cars — Experience San Francisco’s charming, century-old moving landmark. While not the most practical for daily transport, a ride up and down the steep hills is an essential and exhilarating part of the city’s experience. Day passes offer the best value for multiple rides across its three lines. Expect queues, especially at peak times.

Fisherman’s Wharf & Pier 39 — A lively waterfront district where you can watch the famous sea lions sunbathe, sample fresh seafood, and immerse yourself in classic San Francisco tourist charm. It’s a great spot for family fun and a quintessential city experience, perfect for a leisurely afternoon of exploration and people-watching.

Mission District Murals — Delve into the vibrant street art of the Mission District. Balmy Alley and Clarion Alley are renowned for their powerful, colorful murals that reflect the community’s history, culture, and social activism. A self-guided walk through these alleys offers a unique artistic and cultural immersion that can take an hour or more.

San Francisco Museum of Modern Art (SFMOMA) — Discover one of the largest modern art museums on the West Coast, housing an extensive collection of contemporary art, photography, and design. Plan a few hours to explore its impressive galleries and architecture in the SoMa district. It’s easily accessible by public transport and offers a quiet contrast to the bustling city streets.

Essential Guide

Everything you need to know.

Must-Visit Spots

Golden Gate Bridge - San Francisco's iconic Art Deco suspension bridge offering stunning bay views.
Alcatraz Island - Explore the infamous former federal prison with an award-winning audio tour.
Fisherman's Wharf - Bustling historic waterfront area known for sea lions, sourdough, and street performers.
Lombard Street - The 'most crooked street in the world,' famous for its eight hairpin turns.

Local Cuisine

Boudin Bakery Sourdough - Indulge in classic sourdough bread bowls, especially the clam chowder, at this historic Fisherman's Wharf institution.
Mission Burrito - Grab a huge, delicious, and authentic burrito from a legendary spot like La Taqueria in the Mission District.
Dim Sum in Chinatown - Experience vibrant Chinese culinary traditions with delectable dumplings and small plates in historic Chinatown.
Cioppino - Savor this hearty Italian-American fish stew, a San Francisco original packed with fresh seafood.

Where to Stay

The Palace Hotel - A historic luxury hotel downtown, famous for its grand Garden Court under a glass dome.
Hotel Nikko San Francisco - Modern, upscale hotel near Union Square with Japanese-inspired amenities and a popular restaurant.
Hotel Zeppelin San Francisco - A boutique hotel near Union Square with a playful, rock-and-roll vibe and unique design.
The Clancy, Autograph Collection - Contemporary hotel in the SoMa district offering stylish rooms and city views.

Travel Tips

Dress in layers: San Francisco's microclimates mean weather can change rapidly; always carry a jacket, even on sunny days.
Utilize public transport: The Muni system (buses, streetcars, cable cars) is extensive. Consider a Muni Passport for unlimited rides.
Wear comfortable shoes: San Francisco is a hilly city best explored on foot, so prioritize comfortable walking shoes.
Book Alcatraz tickets well in advance: Tours to Alcatraz Island sell out weeks, sometimes months, ahead, especially during peak season.

Planning Your Visit

Getting to San Francisco is straightforward, with San Francisco International Airport (SFO) serving most major flights, a convenient 30-minute BART ride from downtown. Oakland International Airport (OAK) offers an alternative, often with cheaper fares and good BART connections. Once here, embrace the city’s walkability, but be prepared for its famous hills. Skip renting a car; parking is expensive and scarce, and public transit is efficient and abundant. The Muni system of buses, light rail, and historic streetcars covers the entire city, and ride-shares are readily available. Consider a multi-day pass for Muni if you plan extensive use.

For a comfortable mid-range experience, plan on a daily budget of approximately $400-600 for two people, covering a decent hotel, three meals, transportation, and one major attraction. Budget travelers can manage on $250-300 daily by leveraging hostels and public transit, while luxury seekers should budget $800-1200+. Always book popular attractions like Alcatraz Island well in advance (at least two weeks), and remember to dress in layers to navigate the city’s famous microclimates, which can shift dramatically from block to block. To escape tourist crowds, explore lesser-known gems like the Presidio’s hiking trails, the Wave Organ, or the 16th Avenue Tiled Steps.

When to Visit

Choose the perfect time for your adventure.

Peak Season: Summer (June-August)

Pros

  • Many outdoor festivals and events
  • Vibrant atmosphere with many tourists
  • Warmest (though often foggy) evenings

Cons

  • Highest hotel prices and airfares
  • Largest crowds at major attractions
  • Often cool, windy, and foggy during the day

Shoulder Season: Spring (March-May) & Fall (September-November)

Pros

  • Pleasant weather, often sunnier than summer
  • Fewer crowds compared to peak season
  • Better deals on accommodations and flights
  • Fall offers the clearest and warmest days

Cons

  • Spring can still have unpredictable cool and foggy days
  • Popular attractions still require advance booking
  • Events schedule might not be as packed as summer

Off-Peak: Winter (December-February)

Pros

  • Lowest hotel rates and fewer crowds
  • Festive holiday decorations and events (December)
  • Opportunities for cozy indoor activities like museums

Cons

  • Coldest and wettest weather
  • Some outdoor activities may be less enjoyable
  • Shorter daylight hours

From its fog-kissed vistas to its culinary masterpieces and bohemian soul, San Francisco is a city that never ceases to captivate. It’s a place where every incline promises a new perspective, every neighborhood tells a unique story, and every visit leaves you with a treasure trove of unforgettable memories. Come discover the magic of the Golden City, a destination that truly lives up to its legendary reputation.

Sample Itineraries

Classic San Francisco Weekend

$2,400 for 2 people • 3 Days

Experience the city's most iconic landmarks from the Golden Gate Bridge to Alcatraz Island, with world-class dining in between.

  • Day 1: Cityscapes & Seafood Delights

    • Morning (9:00 AM - 12:00 PM) Arrive in San Francisco and head to your hotel. A centrally located upscale option like The Clift Royal Sonesta Hotel or Hotel Nikko San Francisco near Union Square provides excellent access. Check-in and drop off your luggage. Begin exploring Union Square, the city’s vibrant heart. Take a leisurely stroll, admire the iconic heart of the city, and grab a coffee at a local spot like Blue Bottle Coffee (various locations, one near Union Square).
      • Distance: Mostly walking around Union Square, less than 1 mile.
      • Cost: Coffee/Snacks ~$10-15 for two. Hotel (estimate for 2 nights): $800-1000 total.
    • Afternoon (12:00 PM - 5:30 PM) 12:00 PM - 1:30 PM: Enjoy a classic San Francisco lunch at Sears Fine Food (439 Powell St), famous for its 18 pancakes.
      • Cost: Lunch ~$40-60 for two. 1:30 PM - 2:00 PM: Walk to a nearby Cable Car stop (e.g., Powell & Market or Powell & California) and hop on a classic cable car. Take the Powell-Hyde line for picturesque views as you ascend the hills.
      • Cost: $8 per person per ride = $16 for two. 2:00 PM - 3:00 PM: Disembark near Lombard Street (Hyde Street stop if on Powell-Hyde line). Descend and photograph the “Crookedest Street in the World.”
      • Distance: Cable car ride ~1.5 miles. Walking Lombard Street ~0.2 miles. 3:00 PM - 5:30 PM: Continue downhill towards Fisherman’s Wharf. Explore Pier 39, watch the playful sea lions, and browse the unique shops. Afterward, stroll to Ghirardelli Square for a famous hot fudge sundae or chocolate treat.
      • Distance: Walking from Lombard Street to Ghirardelli Square ~1 mile.
      • Cost: Ghirardelli sundaes/chocolates ~$30-40 for two.
    • Evening (6:00 PM onwards) 7:30 PM onwards: Indulge in a quintessential San Francisco seafood dinner at Scoma’s (Pier 47, Fisherman’s Wharf). Known for its fresh seafood and charming waterfront ambiance. Reservations are recommended.
      • Cost: Dinner ~$150-200 for two (including drinks).

  • Day 2: Iconic Views & Island History

    • Morning (8:00 AM - 12:30 PM) 8:00 AM - 9:00 AM: Start your day with breakfast at a local cafe near your hotel, or consider walking to Mama’s on Washington Square (1701 Stockton St) for a renowned breakfast (expect a wait).
      • Cost: Breakfast ~$30-50 for two. 9:00 AM - 9:30 AM: Head to Pier 33 Alcatraz Landing. Crucial Tip: Book Alcatraz tickets several weeks, if not months, in advance through Alcatraz City Cruises. 9:30 AM - 12:30 PM: Take the ferry to Alcatraz Island for a captivating historical tour. The award-winning audio tour provides an immersive experience. Allow 2.5-3 hours for the round trip and island exploration.
      • Cost: Alcatraz tour $45.25 per person = $90.50 for two.
      • Distance: Ferry ride ~15-20 min each way. Extensive walking on the island.
    • Afternoon (12:30 PM - 5:30 PM) 12:30 PM - 2:00 PM: After returning from Alcatraz, take a short walk (or taxi/rideshare) to the iconic Ferry Building Marketplace (1 Ferry Building). Enjoy a gourmet lunch from a diverse range of vendors, offering everything from fresh oysters to artisan sandwiches.
      • Distance: Walk from Pier 33 to Ferry Building ~0.7 miles.
      • Cost: Lunch ~$50-80 for two. 2:00 PM - 5:30 PM: Experience the Golden Gate Bridge by bike. Rent bicycles near Fisherman’s Wharf (e.g., Bay City Bike Rentals, 2661 Taylor St). Cycle along the scenic waterfront paths through Crissy Field, past Fort Point, and across the Golden Gate Bridge. Continue downhill into the charming town of Sausalito. Explore Sausalito, then take the ferry back to San Francisco (Pier 41 or Ferry Building).
      • Cost: Bike rental ~$40-60 per person = $80-120. Ferry from Sausalito to SF ~$14 per person = $28 for two. Total ~$108-148.
      • Distance: Biking ~8 miles to Sausalito. Ferry ride ~30 min.
    • Evening (6:30 PM onwards) 6:30 PM - 7:30 PM: Return bikes and freshen up at your hotel. 7:30 PM onwards: Enjoy a world-class dining experience at Foreign Cinema (2534 Mission St). This highly-regarded restaurant offers a romantic courtyard setting where classic movies are projected onto a wall, alongside exquisite Californian-Mediterranean cuisine. Reservations are essential well in advance.
      • Cost: Dinner ~$200-300 for two (including drinks).

  • Day 3: Panoramic Views & Departure

    • Morning (9:00 AM - 1:00 PM) 9:00 AM - 10:00 AM: Enjoy a relaxed breakfast. Consider a classic SF brunch at Zuni Café (1658 Market St) or grab pastries and coffee from a North Beach institution like Molinari Delicatessen (373 Columbus Ave).
      • Cost: Breakfast ~$30-60 for two. 10:00 AM - 11:30 AM: Explore the vibrant North Beach neighborhood. Stroll through Washington Square Park, admire the beautiful Saints Peter and Paul Church, and browse the iconic City Lights Bookstore.
      • Distance: Walking within North Beach. 11:30 AM - 1:00 PM: Walk or take a short taxi/rideshare up to Coit Tower (1 Telegraph Hill Blvd). Take the elevator to the top for spectacular 360-degree panoramic views of the city skyline, Golden Gate Bridge, Alcatraz, and the bay. Don’t miss the historic murals on the ground floor.
      • Distance: Walk from North Beach to Coit Tower is an uphill ~0.5 miles, or a short rideshare.
      • Cost: Coit Tower elevator ride $10 per person = $20 for two.
    • Afternoon (1:00 PM - 4:00 PM) 1:00 PM - 2:30 PM: Have lunch in North Beach. Options include authentic Italian cuisine at Tony’s Pizza Napoletana (1570 Stockton St) for their award-winning pizzas, or a casual focaccia sandwich at Mario’s Bohemian Cigar Store Cafe (566 Columbus Ave).
      • Cost: Lunch ~$40-60 for two. 2:30 PM - 4:00 PM: Enjoy some last-minute souvenir shopping in North Beach or return to Union Square for any final purchases. Retrieve your luggage from the hotel.
      • Distance: Varies based on shopping.
      • Cost: Souvenirs variable.
    • Evening (4:00 PM onwards) Depart from San Francisco, heading to San Francisco International Airport (SFO) via BART (Bay Area Rapid Transit), AirTrain, or a taxi/rideshare service.
      • Cost: BART to SFO ~$10.50 per person = $21 for two. Taxi/Rideshare ~$50-70.

Foodie's San Francisco

$3,200 for 2 people • 4 Days

Dive deep into San Francisco's legendary culinary scene, from Mission taquerias to Michelin-starred restaurants and everything in between.

  • Day 1: Mission Flavors & Mural Masterpieces

    • Morning (9:00 AM - 12:30 PM) Start your foodie adventure in the vibrant Mission District. Grab a world-class pastry and coffee at Tartine Bakery (600 Guerrero St), famous for its morning bun and bread. Expect a line, but it moves quickly. Budget: $20-30 for two. After breakfast, embark on a self-guided mural tour, walking approximately 1.5 miles through Clarion Alley and Balmy Alley to admire the colorful street art. This walk typically takes 1-1.5 hours.
    • Afternoon (12:30 PM - 5:00 PM) Time for a legendary Mission burrito! Head to La Taqueria (2889 Mission St) for their “Dorados” burrito (rice-free, crispy-shelled) – a local favorite. Budget: $25-35 for two. Afterwards, indulge your sweet tooth with a scoop or two at Bi-Rite Creamery (3692 18th St), known for its artisanal, organic ice cream (the Salted Caramel is a must-try). Expect a wait! Budget: $15-20 for two. Spend the rest of the afternoon exploring the eclectic shops along Valencia Street or relaxing at Dolores Park, enjoying the city views.
    • Evening (6:30 PM onwards) For dinner, experience the Californian-Mediterranean cuisine and enchanting outdoor patio at Foreign Cinema (2534 Mission St). They project classic films onto a large wall in their heated courtyard, creating a unique ambiance. Reservations are highly recommended. Budget: $180-250 for two (including drinks). Afterwards, enjoy a nightcap at a nearby cocktail bar like Trick Dog (3010 20th St).

  • Day 2: Waterfront Wonders & Historic Bites

    • Morning (9:00 AM - 12:30 PM) Head to the iconic Ferry Building Marketplace (One Ferry Building), a gastronomic paradise. Grab coffee from Blue Bottle Coffee and fresh pastries from Acme Bread Company. Explore the diverse vendors offering everything from artisan cheeses to local produce. For a more substantial brunch, enjoy fresh oysters and a Bloody Mary at Hog Island Oyster Co. (reservations recommended). Budget: $40-80 for two (depending on choice). Spend 1.5-2 hours exploring the market and enjoying the bay views.
    • Afternoon (12:30 PM - 5:00 PM) Walk approximately 1.5 miles north (or take a quick streetcar) to North Beach, San Francisco’s historic Italian quarter. Grab an authentic Italian sandwich from Mario’s Bohemian Cigar Store Cafe (566 Columbus Ave) for a casual lunch. Budget: $25-35 for two. Then, wander through Chinatown (a 10-minute walk from North Beach), the oldest Chinatown in North America. Visit the Golden Gate Fortune Cookie Factory (56 Ross Alley) to see how fortune cookies are made and sample fresh ones. Budget: $10 for snacks.
    • Evening (6:30 PM onwards) Immerse yourselves in North Beach’s vibrant culinary scene. For dinner, choose between the legendary pizza at Tony’s Pizza Napoletana (1570 Stockton St), offering multiple award-winning styles (reservations for dining room recommended), or classic Italian-American comfort food at Original Joe’s North Beach (601 Union St). Budget: $80-150 for two (including drinks). Conclude your evening with a classic cocktail at Vesuvio Cafe (255 Columbus Ave), a historic Beat Generation hangout.

  • Day 3: Park Life, Artistic Taste, and Starred Delights

    • Morning (9:30 AM - 12:30 PM) Start your day with a delightful brunch in the NOPA (North of the Panhandle) neighborhood. Nopa (560 Divisadero St) is renowned for its organic, wood-fired seasonal American cuisine and lively atmosphere. Reservations are essential. Budget: $80-120 for two (including coffee/mimosa). After brunch, take a leisurely stroll (approx. 1 mile) through the historic Haight-Ashbury district, admiring its Victorian architecture and unique boutiques.
    • Afternoon (12:30 PM - 5:30 PM) Spend the afternoon exploring Golden Gate Park, easily accessible via public transit from Haight-Ashbury (approx. 10-15 min bus ride). Visit the serene Japanese Tea Garden (entrance fee $12-14 per person) or admire the art at the de Young Museum (entrance fee $10-15 per person for general admission). For a casual lunch, grab a gourmet sandwich or salad from a cafe near the park or pack a picnic to enjoy amidst the greenery. Budget: $30-50 for lunch. Allow 3-4 hours to explore.
    • Evening (7:00 PM onwards) Tonight is your special Michelin-starred experience. Head to State Bird Provisions (1529 Fillmore St), a 1-Michelin-starred restaurant celebrated for its innovative American dim sum-style small plates, served from carts and trays. It’s a fun and interactive dining experience. Reservations are extremely difficult and must be made precisely at midnight, 60 days in advance (consider using a reservation service like Resy Notify). Budget: $250-400 for two (with drinks, as small plates add up). Dress code is smart casual.

  • Day 4: Panoramic Views & Farewell Feast

    • Morning (9:30 AM - 12:00 PM) Enjoy a final San Francisco breakfast with stunning views. Take a scenic walk through Pacific Heights, admiring the grand Victorian mansions and panoramic vistas of the Bay, Alcatraz, and the Golden Gate Bridge. Stop for coffee and a light pastry at a charming cafe in the neighborhood, like Jane on Fillmore (2123 Fillmore St). Budget: $30-45 for two.
    • Afternoon (12:00 PM - 3:00 PM) For your last San Francisco meal, head to the Presidio for a casual and scenic lunch. The Commissary (101 Montgomery St), by Traci Des Jardins, offers a delicious California-Mediterranean menu in a historic building. Afterwards, take a short walk to Crissy Field for breathtaking, up-close views of the Golden Gate Bridge and a final photo opportunity. Budget: $70-100 for two. Alternatively, if you’re craving a classic San Francisco souvenir, consider a final stop at a gourmet food shop for local chocolates or coffee beans.
    • Evening (Departure) Depending on your flight schedule, you might have time for one last quick bite or drink before heading to the airport. Your San Francisco foodie adventure concludes!

Explore Neighboring Areas

Experience Sausalito - Mediterranean Charm by the Bay

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Visit Alameda - Victorian Island Charm

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Discover Berkeley - Progressive Culture Meets Culinary Innovation

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Visit Half Moon Bay - Coastal Charm & Pumpkin Capital

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Explore Sonoma - Laid-Back Wine Country Charm

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